Visiomate - Big Jerry's Fencing Case Study
Customer Story

Big Jerry's Fencing

End-to-end digital transformation across 21 cities in 9 U.S. states

Big Jerry's Fencing

End-to-End Automation for Big Jerry's Fencing

Big Jerry's Fencing is a trusted local fence company operating across 21 cities in nine U.S. states. They make buying fences fast, easy, and transparent — offering custom estimates, "Draw Your Fence" planning tools, diverse material and style options, and flexible financing.

What They Were Up Against

Before working with Visiomate, Big Jerry's faced four critical operational gaps.

Lead Leakage

Without a centralized system, many leads went unnoticed or untracked, causing missed opportunities.

Slow & Inaccurate Quoting

Manual processes delayed quoting and led to mistakes, creating customer frustration and lost deals.

Team Misalignment

Sales, operations, and installers often worked in silos, resulting in delays, rework, and extra costs.

Customer Blind Spots

Clients had little visibility into project status, invoices, or documents, reducing trust and satisfaction.

What We Built

We designed and implemented an end-to-end digital ecosystem tailored to Big Jerry's workflow.

01
CRM (Lead → Quote → Invoice)

Manage every lead, quote, and invoice in one centralized system — no more missed opportunities or scattered spreadsheets.

02
Sketch Tool (Precision Planning)

A digital fence-planning tool that lets teams draw accurate site layouts and generate precise estimates instantly.

03
Project Management (Odoo Projects)

Track every project, task, and deadline across crews and locations with full team visibility.

04
Installer Mobile App

Field teams receive clear daily tasks and submit photo proof-of-work directly from the job site.

05
Customer Portal (Transparency & Payments)

Clients get a self-service portal to track project status, view invoices, and make payments anytime.

06
Dashboards & Reporting (Performance Insights)

Real-time dashboards give leadership instant visibility into sales performance, project health, and team productivity.

Big Jerry's Fencing

A Dramatic Transformation

Big Jerry's Fencing saw measurable impact across every part of the business.

40%

Faster turnaround from lead to completed installation

25%

Higher quote-to-win ratio with Good / Better / Best quoting options

↓ Errors

Significant error reduction in site planning thanks to the sketch tool

Improved installer productivity with clear tasks and mobile proof-of-work

Happier customers with transparency via the self-service portal and faster communication

Actionable business insights with real-time dashboards for leadership

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